eCRM / Email Marketing Manager

Salary: £180 per day
Type: Freelance
Location: West London

One of the best known brands in distance learning is expanding their west London digital marketing team with an eCRM / Email Marketing Manager. Having just been acquired and received, this organisation is experiencing rapid growth and they have recently moved into brand new offices directly opposite a well connected underground station. Over the last 25 years, this brand has become a household name across the UK. Now, with more and more people choosing online learning over traditional classroom training, they are gearing up to dominate the online market.

As the eCRM / Email Marketing Manager, you will play a lead role in developing a world class eCRM programme based on robust analysis and segmentation. You will work closely with the acquisition team and sales organisation to develop a prospect conversion pipeline and full customer lifecycle. You will create, develop and implement digital / CRM programmes including emails, social media and landing pages to maximise prospect and customer engagement, satisfaction, tenure and revenue.

The position will also be the leader of customer insight for the business, developing segmentation models to improve relevance and direct the right level of investment to the right customers. You will work across the marketing, IT and sales departments amongst others to deliver a joined-up customer experience.

As this is a key role within the organisation, you will need to be able to stand on your own two feet from day one. As a minimum, your background should include:

- First hand experience of the development and implementation of a successful eCRM strategy with back-end system knowledge.
- Proven track record in delivering complex email marketing campaigns.
- Experience working with email marketing providers and CRM systems.
- Experience of developing customer segmentation and working with customer databases to establish lifetime value and other insights.
- Knowledge of MS Excel, PowerPoint, Word, Google Analytics or similar platforms.

If you are looking for a genuinely rewarding challenge within a recognised company and have the skills to make it a success, send your CV now and we will be in touch to run through things in more detail.